Petcube announced Thursday the commercial release of Petcube Bites, its third interactive pet camera that creates a new treat experience between pets and owners, so that pet parents can interact with their fur babies while away through advanced treat flinging, gaming and camera capabilities
Petcube Bites is controlled through the Petcube app, which allows owners to see, talk and interact with their pets remotely. It also gives them the option to share real-time video access to their pet with friends, family, or even members of the Petcube community. Additionally, device owners can post livestream videos of their pets on their Facebook page via the app.
Petcube Bites treat cam, available for purchase on July 24, can fling treats varying distances, and comes with a high-capacity two-pound container that automatically tracks treat volume. When the supply gets low, users are notified and can reorder treats instantly via the Petcube app. The device features advanced camera capabilities including 1080p HD video, 138-degree wide angle lens, night vision, digital zoom, 24/7 video cloud recording, sound and motion alerts, and two-way audio for real-time chat.
To introduce owners to healthy treats for their pets, Petcube partner, Wellness, a natural pet food brand and maker of dog and cat treats, will provide treats with every Petcube Bites purchase. In addition to Wellness, owners have the flexibility to buy their preferred treat brands that are compatible with the device.
“We’re excited to partner with Petcube to offer pets the opportunity to bond with their pet parents remotely with healthy, tasty treats,” said Lisa Laich, Vice President of Marketing at Wellness. “Like Petcube, we’re passionate about giving back to pets in need. Through our WellPet Foundation, we provide support to pet rescue organizations across the country, donating time, money and healthy natural food.”
Petcube has also teamed up with the San Francisco SPCA to broaden the scope of its social mission in support of rescue causes. Petcube is donating Petcube Bites cameras to the San Francisco SPCA, providing staff training and resources, and creating adoption kits to help new pet parents get the best care for their pets.
Through its Petcube for Shelters program and now with the SF SPCA, the company sets up public camera sharing capabilities to enable anyone with the free Petcube App to interact and play with adoptable shelter pets. Petcube will continue its commitment to helping shelter and rescue organizations increase adoptions.
Since the launch of its first pet camera in 2013 on Kickstarter, Petcube has established a community of more than 100,000 pet parents that spend an average 50 minutes of video time per week, and connect with their pets an average of eight times per week.
“Petcube Bites is the most innovative product ever built for pet parents, as it allows people to bond and reward their pets remotely,” said Yaroslav Azhnyuk, CEO and co-founder of Petcube. “We’re also excited to team up with leading pet brand Wellness Natural Pet Food and the SF SPCA for the launch. From day one, our goal has been to provide the best products for pet owners and improve lives of pets around the world.”
Petcube Bites, compatible with iOS and Android devices, will be available for US$249 on Petcube.com and Amazon.com, and will come to major retailers including Best Buy, Petco and Bed Bath and Beyond. At launch, it will be available in Matte Silver, and future colors include Carbon Black and Rose Gold coming in the Fall. For international markets in Europe, Australia and Japan, commercial distribution will roll out later this year.