Strategy Analytics expects global smart home market to beat $100 billion in 2019, with over 880 million connected devices being sold

Strategy Analytics projects consumer spending on smart home related hardware, services and installation fees will reach US$103 billion in 2019 and grow at a 11 percent CAGR to $157 billion by 2023. The report, 2019 Global Smart Home Market, predicts that spending on devices will account for 54 percent of the total or $55 billion in 2019 and grow at a 10 percent CAGR to $81 billion by 2023. 

Interactive security is a market driver in the US led by ADT, Comcast and Vivint. In Western Europe, Centrica Connected Homes, Deutsche Telekom and Verisure are driving the market with remote self-monitoring, energy management and interactive security offerings. In Asia, Korea Telecom and LG U+ are among the companies that have amassed millions of smart home subscribers in Korea; Xiaomi and China Telecom are the most active in China, and Panasonic and ITSCOM in Japan.

At the end of 2018 there were more than 200 million homes globally with at least one smart home device; by 2023 there will be an additional 100 million smart homes as the market reaches 30 percent of all broadband households globally. 

By the end of 2023 there will be more than 6.4 billion smart home devices in use or an average of 21 per smart home.

“Unit sales of smart home devices are growing at more than 20% per year between 2018 and 2023,” said Jack Narcotta, senior industry analyst, Smart Home Strategies. “The electrical devices category is the volume leader over the forecast period followed by smart bulbs. Electrical devices as a whole will also generate the most revenue over the forecast period followed by surveillance cameras.”

“Adoption of smart home solutions is continuing to grow driven by increased awareness of the capabilities and benefits of the solutions,” said Bill Ablondi, director for Smart Home Strategies. “Prices for both services, e.g. monitored security and devices have declined making smart home products and services more affordable for a wider range of consumers.”


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