Samsung Electronics America and Warner Bros. Pictures announced Friday a collaboration that will bring Suicide Squad, one of the most anticipated films of the year, to life through exclusive virtual reality content and activations leading up to the release of the film Aug. 5.
Samsung will also have a presence at the Suicide Squad U.S. premiere and post-party. Using Samsung Gear VR powered by Oculus, the VR content will debut at San Diego Comic-Con on July 21. It will transport fans into the world of Suicide Squad, experiencing what it’s like being a member of the Squad and watching their favorite characters, like Harley Quinn, Deadshot and Katana, in a scene from the film. It will be available on Aug. 5 on Samsung VR, the brand’s premium virtual reality content service.
Samsung will provide fans exclusive content and experiences throughout the summer. Fans who purchase a Samsung Galaxy tablet such as Samsung Galaxy Tab A 10.1, Samsung Galaxy Tab S2, Samsung Galaxy View and Samsung Galaxy Tab ProS, will receive two tickets to see Suicide Squad when it opens in theaters August 5. The national retail promotion will run from July 15 through August 20, or while supplies last.
At San Diego Comic-Con from July 21 through 24, Samsung will help bring the film to life by transforming the Samsung Experience into a real-life Suicide Squad experience. The Belle Reve penitentiary, the high security prison in which the Suicide Squad themselves are held, will be recreated in the space and fans will have the chance to take part in immersive film-themed experiences, such as getting a custom tattoo in Harley Quinn’s tattoo parlor.
Attendees will have the option to ‘Join the Squad’, an interactive feature which enables them to create their own Suicide Squad character and generate a short video of themselves to share on their social channels. Fans can then create their own personalized skulls using the icon generator to live print them on their own exclusive t-shirt. In addition to the exclusive VR content debuting at Comic-Con, cast members will make an appearance in the space.
Samsung will celebrate the movie as an official partner for the U.S. premiere of Suicide Squad on Aug. 1 in New York City, including the after-party. Samsung will create interactive experiences throughout the space to give attendees a chance to immerse themselves into the film using Samsung technology. Select Galaxy owners will also get red carpet access and a chance to see the film first.
To coincide with the movie’s world premiere in New York City, Samsung 837, the brand’s experiential flagship where technology and culture collide in Manhattan’s Meatpacking District, will feature special Suicide Squad VR content in the flagship’s VR Tunnel throughout the week of Aug. 1.