Samsung enables enterprises to improve user engagement and experiences with latest Wi-Fi analytics offering

Samsung Electronics America announced a new Wi-Fi solution for brick-and-mortar businesses in the U.S. that combines wireless connectivity with analysis to deliver a new level of customer insight and service.

Designed for businesses with guest interactions – including theaters, arenas, hotels, outdoor entertainment districts and retailers – Samsung Guest Analytics provides a reliable Wi-Fi platform that enhances customer satisfaction and data analysis opportunities.

A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of existing technology and providing consumers and organizations with a portfolio of products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering content and services related to mobile payments, 360-degree VR video, customer support and more.

The solution helps businesses gain access to key factors – such as foot traffic patterns, dwell time in specific areas and guest behavior in a store – while providing fast Wi-Fi connectivity for visitors. Guests ‘opt-in’ to Wi-Fi service at an establishment, and that business uses the data to understand trends, craft a better journey throughout the establishment, and offer services tailored to the customer.

“The Samsung Guest Analytics solution brings digital practices to physical retail and entertainment establishments, offering businesses a path to understanding customer needs and engaging visitors more effectively,” said Imran Akbar, Vice President & General Manager for Wireless Enterprise at Samsung Electronics America. “Whether it’s a shopper in a store or an attendee at a festival, customer service is still king, and this solution – coupled with our high-performance Wi-Fi – provides an intelligent way to enhance in-person experiences.”

Pittsburgh Cultural Trust, a non-profit arts organization, is using Samsung Guest Analytics across its properties including theaters, outdoor entertainment districts and education centers. Providing entertainment for thousands of visitors annually, the organization required a Wi-Fi solution that would provide reliable customer and vendor connectivity across multiple venues, and a strategy for customer engagement.

The Samsung solution includes hundreds of access points in the Trust’s entertainment venues across a 14 block area, and is a gateway for Pittsburgh Cultural Trust to offer additional value to attendees, musicians and vendors.

“Samsung’s Guest Analytics Wi-Fi solution is a great way to serve guests, strengthen existing relationships and discover new customers through more effective digital marketing,” said Dan Hoffer, Chief Information Officer of Pittsburgh Cultural Trust. “Plus, we see a way to optimize guest experiences. For instance, through connectivity, we give attendees the chance to share their experiences via a Jumbotron screen, while still being respectful of the artists onstage. Now, with Samsung infrastructure in so many locations indoor and outdoor, we see an opportunity to expand our offerings, like using Wi-Fi to deliver surveys and notifications, electronic playbills for theater shows, or close captioning directly to a guest’s phone.”

In addition to offering complimentary Wi-Fi, Samsung Guest Analytics can extend content marketing initiatives – such as coupons and special offers – and create a consistent look for a Welcome Portal across all locations through centralized management of guest Wi-Fi.


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