HERE announced Monday a new generation of vehicle-sourced data services for the auto industry, paving the way for safer, more enjoyable driving. With data-driven insights key to ensuring the bright future the connected car promises, HERE is taking strides to capitalise upon this data in new, more effective ways.
HERE has also been outspoken about the need for collaboration within the automotive industry, in-particular regarding the collection and analysis of vehicle sensor data. The new data services initial harnessing sensor data from competing automakers to improve the driving experience, while reducing both traffic congestion and the risk of traffic accidents.
Using real-time sensor data generated by connected vehicles, the HERE Open Location Platform will offer drivers a real-time depiction of the road environment that can be accessed through four services, providing valuable, timely insight into the driving experience.
The services – HERE Real-Time Traffic, HERE Hazard Warnings, HERE Road Signs and HERE On-Street Parking – provide up-to-date information on everything from potential road hazards, to traffic updates and on-street parking. The services are available to any automaker, municipality, road authority, smartphone maker or app developer to license.
Starting with Audi, BMW and Mercedes-Benz cars, with plans to expand to other brands, this level of collaboration within the auto industry is a key step forward in not only ensuring safer driving, but in the realisation of the autonomous vehicle.
“HERE believes that industry collaboration is essential to address the major challenges faced by road users everywhere,” said Edzard Overbeek, HERE CEO. “What we are seeing today is the technology and automotive industries coming together to create services that will elevate the driving experience. This is also an important milestone for our open location platform, which is readying to serve as a nerve center for future autonomous vehicles, smart cities and intelligent transportation systems.”
HERE plans for other automakers to be able to contribute their vehicle data. Edzard adds, “We are showing together what a collaborative, secure and open approach can bring. These new services are just the beginning.”
From the first half of next year, these features will be commercially available to any customer within and outside the automotive industry.
Earlier this month, HERE took part in a debate at IFA, with a panel of experts looking at the issues the automotive industry, governments and other organisations will have to overcome in the next few years for autonomous cars to become a reality.
The debate saw panelists come together from a range of different industries, HERE’s Dietmar Rabel offering mapping expertise, NVIDIA discussing processing requirements, the Fraunhofer-Institute FOKUS and the Daimler Centre for Automotive Information Technology Innovations talking about artificial intelligence and an expert from German AutoLab who could provide information on the cloud and connected services.
The debate further highlighted legislation as an area that governments and organisations need to work on, along with the safety and compliance aspect of autonomous vehicles.