Gemalto’s Sentinel Up assists enterprises gain data insights, reduce cost and time with automatic software updates

Gemalto announced on Thursday launch of Sentinel Up, an enterprise-grade software update solution for software vendors and device manufacturers. Designed to help businesses improve customer satisfaction and drive business growth, Sentinel Up allows vendors to deliver fast and timely software updates, creates in-app notifications and generates install base insights which are vital components of a digital business.

Delivering fast and simple updates via a “One Click” application, Gemalto Sentinel Up ensures users get the latest software updates, whilst at the same time helping to increase business growth through automated renewals and upgrades that increase customer satisfaction and retention.

With Gemalto Sentinel Up, software vendors and device manufacturers will benefit from automating existing manual software update processes to help streamline time-consuming manual updates, eliminate human error, reduce support costs and remove the need for coding integration during implementation. It also collects install base insights to help businesses understand how their products are being used, which customers require software updates and provide more information about their customers to aid future product developments, and reduces customer churn by providing fast updates and in-app notifications to inform customers of the latest changes, increasing customer satisfaction. This should lead to increased customer loyalty and business growth.

Sentinel Up overcomes the limitations of time-consuming and

inefficient manual update methods by streamlining operations to deliver a fully automated user experience with built-in authentication, distribution and installation of updates and full integration with back-office systems. It eliminates human error by making sure that only entitled users get the

right update for the right target device, while reducing support costs by integrating Sentinel Up with internal support systems to reduce the volume of support calls and costly on-site updates.

Sentinel Up is also platform independent and enables users to establish a consistent corporate-wide update process with zero coding integration.

“Business demands are constantly changing and having a software licensing solution that adapts to an organisation in real-time is critical to staying ahead of the competition,” said Shlomo Weiss, Senior Vice President, Software Monetization at Gemalto. “Agility and speed are crucial to business success, so being able to update products easily, automatically, and with minimum user disruption allows vendors to keep their customers up-to-date with their latest offerings.”

Weiss continued: “Connectivity and consumerization are now firmly entrenched in the B2B world and users want the same experience here as they do in their smartphone’s app store. But our customers were struggling to keep up with these demands by implementing manual software updates, which is not sustainable in today’s fast-paced market. Companies need to create and adapt solutions that enhance, not disrupt, business operations and with Gemalto Sentinel Up, businesses now have a convenient, secure and manageable solution that helps them meet users’ needs.”

 


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