Fossil Group announced on Wednesday its latest addition to the hybrid smartwatch category: Hybrid HR. Engineered by Fossil Group’s 200-person research and development team, Hybrid HR is Fossil Group’s most advanced hybrid smartwatch technology ever, featuring the most important information at a glance – text messages, alerts, caller ID, heart rate and activity tracking – with a two-week battery life.
Hybrid HR technology will be available first from the Fossil brand this 2019 holiday retail season.
Fossil has delivered to its users 420 styles from scratch till date, provides its app in 24 languages; and distributes its products in 62 countries worldwide.
Combining the best of digital and analog smartwatches, Hybrid HR smartwatches are encased in the classic styling of a traditional watch and feature key elements found in touchscreen smartwatches. The Always-on Display combines mechanical hands with a dynamic, full round read-out display to view incoming text messages, caller ID and app alerts as well as dynamic, contextual information such as weather updates and second time zone.
A customization feature allows users to choose between a variety of backgrounds, dial elements and button assignments to designate which notifications are received or functions to perform – from texts to app alerts or reminders to get up and move. With all features activated, Hybrid HR lasts more than two weeks on a single charge, and displays wellness stats including heart rate, steps, calories and active minutes, and allows users to log workouts, track sleep and measure progress over time.
“Fossil Group’s commitment to fostering continuous, cutting-edge innovation has made this enhancement of hybrid technology possible,” said Fossil Group Executive Vice President and Chief Commercial Officer Greg McKelvey. “With each evolution of our products, we aim to integrate the features our customers need with the style they love – and Hybrid HR does exactly that.”
“With Hybrid HR, we continue to broaden Fossil Group’s diverse portfolio, offering the most – and most innovative – hybrid and touchscreen smartwatch options of any company in the world,” said McKelvey.
This is the latest technology by Fossil Group to hit the market this year. For example, in August, Fossil Group announced and brought to retail new, proprietary nextgen touchscreen smartwatch technology.
Features on the touchscreen smartwatches include the proprietary Phone app, which is the first and only app that makes tethered calls for iPhone users possible on the Wear OS by Google platform, and Qualcomm Snapdragon Wear 3100 processor platform. Additional elements include a microphone and swim-proof speaker, increased storage, extended battery life for multi-day usage and new app-based experiences.
The launch of these new smartwatch technologies furthers Fossil Group’s recent success. Fossil Group, with over $400 million in wearable device sales in 2018, will launch more than 100 new smartwatch styles across 10 brands this 2019 fall/holiday retail season.