Cott launches PureFlo IoT enabled water filtration system; makes Netherlands acquisition

Cott announced that DS Services, a wholly owned subsidiary of Cott, has launched PureFlo, an IoT (Internet of Things) enabled water filtration unit that continuously monitors water quality and filter life, proactively detects issues and service needs, and-provides detailed, real-time analytics on water usage and water quality to anyone drinking from the unit.

Cott is a water, coffee, tea, extracts and filtration service company with a leading volume-based national presence in the North American and European home and office bottled water delivery industry and a leader in custom coffee roasting, blending of iced tea, and extract solutions for the U.S. foodservice industry. 

The platform reaches over 2.5 million customers or delivery points across North America and Europe supported by strategically located sales and distribution facilities, as well as wholesalers and distributors. This helps service residences, businesses, restaurant chains, hotels and motels, small and large retailers, and healthcare facilities.

Cott Corporation (CNW Group/Cott Corporation)

PureFlo initially launched in Southern California for the commercial and residential markets and will expand across North America over the next two years. With PureFlo’s technology, the life of the water filter is meaningfully extended and requires fewer service interactions compared to standard water filtration systems, leading to increased customer satisfaction and convenience.

“We are excited to announce the launch of PureFlo, our most advanced filtration solution designed to give consumers peace of mind in the quality of the water they drink,” said Dave Muscato, president of DS Services. “PureFlo is a critical part of our strategy to provide a range of hydration solutions wherever our customers live, work and play.”

Cott also announced that Eden Springs, a wholly-owned subsidiary of Cott, has acquired the Watercooler Gigant business of Leylines B.V.

Watercooler Gigant is an e-commerce platform in the Netherlands and supplies bottled water coolers and filtration solutions to the commercial and residential markets. With the acquisition of Watercooler Gigant, Eden Springs enhances its position in the region through the addition of both a new e-commerce channel and approximately 1,800 customers. 

“Watercooler Gigant has a strong reputation for quality service across its e-commerce platforms and shares our commitment to organic growth,” said Antonio Alarcon, president of Eden Springs Continental Europe. “We are excited to welcome the Watercooler Gigant customers to the Eden Springsfamily, and look forward to providing them with even more products and services.”


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