Bytten released Tuesday new collection of its Wearable Stacks, designed for the Apple Watch. The inspiration comes from the desire to add a personal touch to the Apple Watch without interfering with its clean lines and sleek design. Varying in width, style, and finish, the metal stacking rings and clasp can be mixed and matched to create custom and unique looks.
Two curated stacks will launch the collection: Classic and Glam. The Classic Stack consists of rings in mixed premium metals, while the Glam Stack adds crystal adornments to its premium metal rings for a hint of sparkle. Both include a sterling silver clasp plated in finishes designed to coordinate with the stainless steel (silver and space black) and aluminum (silver, gold, rose, and space gray) Apple Watch faces.
The Classic and Glam stacks will also be available for Fitbit Blaze, Alta, and Charge & Charge HR later this spring. Wearable Stacks will initially be sold on the brand’s website, bytten.com with the first designs starting at US$125.
“The Stacks collection was created in response to demand from our customers for more fashion-forward accessories for the most popular wearable tech products,” says CEO and founder Jodi Slater. “The collection can be easily adapted to fit different bands and devices and adds an additional layer of personalization – a feature that has already proven so successful in the jewelry market. Our goal is not to hide or disguise these wearables but rather to make them uniquely ‘yours.’”
Launched in August 2014, Bytten is transforming wearable tech devices, like smartwatches and fitness trackers, into ultra-chic accessories. The new announcements from the preeminent wearable tech accessory brand follows the November release of a capsule collection with Target stores nationwide and online, and in December the brand collaborated with jewelry designer Orly Genger by Jaclyn Mayer to create a limited edition piece.
In 2016, Bytten has already launched a 10K solid gold piece and its Symbol collection in January and March respectively. The year has also been one of growth for the brand with retail expansion online to Best Buy, Kohl’s, and the curated site AHALife.