Armis Extends IoT Security to ANZ

Armis, a US-based cybersecurity vendor, recently appointed Sektor as its distribution partner for the Australia and New Zealand markets.

Sektor will distribute Armis’ security solutions in Oceania for managed, unmanaged, and IoT devices for the healthcare and industrial control sectors.

“As distributors of a broad range of traditional and IoT devices, the ability to offer a solution to protect those same devices from cyber security exposures is a very natural fit. Sektor is very excited and proud to be selected as distributor for Armis, and to be able to add this ground-breaking solution to our portfolio. This will add immense value to our partners and their end customers,” Cameron Arnold, Sektor Australia’s general manager, stated.

According to Andrew Draper, Armis Asia Pacific and Japan vice president, the company now serves a wide array of Australian clients in the government, healthcare, and telecommunications sectors.

“Armis wants to build on that success and penetrate the Australian market more broadly. We needed an Australian distributor with a strong base of partners across a range of industries, in order to drive awareness and sales.”

Draper adds, “Having already appointed Sektor in New Zealand, we saw that they had equally strong relationships in Australia, were highly regarded and knew their market extremely well. Appointing Sektor in Australia was a natural extension of the relationship and one that was a perfect fit for our growth objectives.”

In 2020, Armis launched a global channel partner program designed to facilitate long-term profitable growth for partners. 

The Armis Reseller Channel (ARC) program runs two tiers: Gold and Platinum. The program provides partner opportunities and incentives, captures new revenue streams, and drives tighter collaboration through joint go-to-market activities.

“Our ARC program enables partners around the world to provide their customers and prospects with the Armis Agentless Device Security Platform to help them mitigate risk from the explosion of IoT and unmanaged devices and effectively extend their Zero Trust architecture,” Peter Doggard, Armis’s vice president of business development and global partners, said.

The company believes that the proliferation of connected tech is mainly composed of unmanaged and IoT devices. These tools are often void of security features, so they cannot be protected in the same way as traditional devices.

Armis’ solution aims to ‘protect the world of unmanaged and IoT devices, providing real-time and continuous asset inventory, risk management, and detection and response’.

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