AppCarousel, vendor of software platforms for connected vehicles and the Internet of Things (IoT), launched Wednesday AppCarousel Monetization Suite for the automotive market.
The Monetization Suite builds on AppCarousel’s Connected Car Platform to deliver an automotive platform that has a full package of subscriber management and monetization services. The Monetization Suite already securely delivers cloud services to millions of businesses worldwide, and is now being made available to the auto sector.
The AppCarousel Monetization Suite enables automotive manufacturers and key vendors to deliver and enable all manner of digital assets including apps, content, and software enhancementshandle all types of business models including free to use, subscriptions, pay-per-use, paid upgrades and transaction-based models; securely bill customers in a flexible manner over-the-air; deliver a range of global currencies and payment methodscreate a vibrant ecosystem of developers and content providers; apart from managing and paying partners that contribute the apps, content and value-added servicesmanage driver profiles and vehicle entitlements to services, sales of premium software, service provisioning, app and software upgrades, and the cross-selling and up-selling of value-added services.
“We have identified that the next wave of the connected car is monetization via enhanced value-added services that are critical to driving brand loyalty for automakers,”
said AppCarousel’s managing director Terry Hughes and board member of the Connected Vehicle Trade Association (CVTA). “Drivers are saying that they are willing to pay for high quality in-vehicle infotainment, premium features, and services from their chosen car brand. As the ecosystem of connected car services grows, car manufacturers are in a great position to offer unique features and unlock new revenue streams.”
In the automotive market, once a vehicle leaves the dealership there is very little in the way of an ongoing digital relationship with the owner. However as automakers roll out cloud connectivity to their cars and deploy apps, IVI solutions, and HMI innovations to their dashboards, their focus is shifting towards delivering and monetizing value-added services and features that enhance the connected lifestyle and driving experience of car owners. Car OEMs want to provide them with compelling ongoing services to aid in customer retention and to generate new revenue streams.
The car drivers expect to be able to log in to one portal to subscribe to and manage all the features they desire, irrespective of the vehicle model and underlying technology. The AppCarousel Monetization Suite provides single sign-on access, user profile and entitlements management, and a commerce experience in a single OEM-branded interface. The Suite works seamlessly with the AppCarousel Connected Car Platform or can be integrated into any third party automotive platform, and can therefore power commerce across the OEM’s entire range of vehicles and technologies.
OEMs can deploy the Connected Car Platform on its own, or with the Monetization Suite to allow drivers to choose and purchase the apps, updates and services that are valuable to them.